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Grammy award winning Rock and Roll Hall of Famer Ozzy Osbourne has been brought onboard by Metal Casino, as a brand ambassador.

In addition, the ex-Black Sabbath frontman, who also sold in excess of 100 million records as a solo artist, has become a part owner of the “biggest, boldest and most hardcore online casino on the planet.”

Speaking about his latest collaboration, Ozzy commented: “The guys at Metal Casino told me that their brand was all about being true, relevant and dedicated to the customer and that really resonated with me.

“To me, that translated as keeping it real, keeping it original, and doing it all for your fans, and that’s all I’ve been trying to do my whole life.”

Launched just last year, Metal Casino promises players the edgiest games, in addition to partnering with some of hard rock’s biggest names to bring them closer to their fans

“The world’s first casino that embraces metal music fans and casino lovers” is to offer players the chance to win merchandise, concert tickets and backstage access, alongside huge cash prizes.

Clas Dahlén, Chief Marketing Officer at Metal Casino, said: “Ozzy Osbourne is a legend and now he’s a partner with Metal Casino. As far as we’re concerned, this is the biggest sponsorship deal in the world and we’re still in awe that our all-time hero is on board with the project.

“But the most important thing is, when we started Metal Casino, we knew it had to be more than just a casino, but a platform for a global community of metalheads and casino lovers to share their passion. With Ozzy’s help, we’re going to make this happen.”