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The Games Company (TGC) has announced the launch of its in-house content as part of a strategic distribution deal with William Hill via NYX Gaming Group.

TGC supplied the content using its RGS, powered by Black Cow’s Open Gaming Architecture (OGA) software. The first game to launch is Mariachi Mayhem, a 5-reel Mexican themed slot. This will be followed with more slots and instant win games being added monthly.

Hans Winkelmann, Managing Director of The Games Company said: “The Games Company platform allows us to deliver premium casino content quickly and easily to operators, we are delighted to be working with William Hill and NYX Gaming Group and excited to be able to deliver casino content to the gaming market.”

William Hill’s Gaming Commercial Director, Graeme Powrie commented: “We believe that the partnership with TGC will allow William Hill to continue to offer our customers the widest range of gaming content available across our ever-growing portfolio.”

Dominic Le Garsmeur, VP of Casino at NYX Gaming Group added: “We are happy to add The Games Company to our roster of suppliers delivering to content operators globally via NYX OGS.”