iGaming developer Betsoft has revealed it has secured a new partnership deal with BtoBet, targeting the European, African and Latin American markets.
Under the terms of the deal, software providers BtoBet are to undertake the complete suite of Betsoft iGaming entertainment.
This is set to include its Slots3 collection of 3D video slots and the ToGo line of mobile gaming.
Alessandro Fried, Chairman of BtoBet, commented: “I’m proud of the recent agreement signed with Betsoft. Its high level digital games combined with BtoBet’s technological platform will perfectly fit our clients needs and at the same time, their players’ expectations.
“All Betsoft’s integrated games will be managed by our Artificial Intelligence learning machine, providing a real time and accurate data analysis per each customer, in order for the operator to automatically segment the players base and to build easily the best strategies, specific promotional activities and more effective ad hoc marketing campaigns.”
Anna Mackney of Betsoft, added: “BtoBet is a leading company and true pioneer in our business. They carefully study both existing and emergent technologies to apply that strength to the quality of their service.
“Future-ready and flexible, BtoBet offers their clients the total package of customer support backed by many years of professional experience in the field. Our full suite of solutions, including Key Performance Indicator reports, will be invaluable to them.”