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Multi-channel gaming giant Novomatic has announced a partnership with sports betting solutions provider Sportradar to develop a series of sports betting products and services.

Novomatic will work initially on a turnkey solution for retail and other channels built around Sportradar’s Managed Trading Services, including cash desks and self-service betting terminals. The solutions will be rolled out first across Italy.

Visitors to ICE Totally Gaming in London next week will be able to preview the solutions on the stand of Sportradar brand Betradar and the Novomatic Italia area of the Novomatic Group stand.

Bartholomäus Czapkiewicz, managing director of Novomatic Gaming Industries, said: “It has become clear that sports betting is a growing opportunity into which we are making serious inroads.

“We offer a platform with distribution channels that is unrivalled, therefore, we found in Sportradar a company highly established in the sports betting space that complements and supercharges our mutual offering.

“We look forward to this collaboration in order to provide leading sports betting products and services worldwide,” said Czapkiewicz.