Slots specialist Play’n GO has partnered with Swedish doom metal legends Candlemass to launch its dark new slot House of Doom.
Loyal Candlemass fans can enjoy a whole new interactive experience as the two entertainment sectors of gaming and music combine with a slot offering exclusive music from the band, as well as game merchandise and other marketing materials to be released in the coming months.
House of Doom features high-spec graphics and game mechanics familiar to players of Play’n Go slots, as well as a bespoke heavy metal soundtrack from Candlemass.
The game will be available exclusively to selected operators for a three-month period before going live to others
Johan Törnqvist, CEO of Play’n Go, said: “House of Doom sees a collaboration and marketing scope not seen before in the gaming industry, and we’re looking forward to bringing exclusive events and materials to our fans in the coming months.
“Our artists and developers have managed to bring an innovative concept to life which will appeal to heavy metal fans, as well as those simply wanting a top-quality slots experience.
“It has been a pleasure working with the renowned Candlemass on the launch. The band has contributed heavily to the creative process and we believe this partnership paves the way for a new way of marketing slots in future.”
Play’n GO’s collaboration with Candlemass on the soundtrack is also complemented with a marketing campaign that will see the band contributing to events and social activities around the launch.