Pinnacle has integrated with Microgaming’s Quickfire platform, given the operator access to more that 600 of the developer’s casino games and partner content.

Pinnacle can also benefit from Quickfire iQ, a set of modules designed to enhance gameplay, increase player engagement and extend lifetime value.

Paris Smith, CEO at Pinnacle, said: “We are delighted to have formed this partnership with Microgaming.

“It only seems right that the world’s most competitive bookmaker works with the leading supplier of online gaming software to enhance our casino offering. We’re looking forward to the success our new casino will bring – and Microgaming and Quickfire are a big part of that.”

Andrew Clucas, director of Quickfire at Microgaming, added: “With over 20 years’ experience in the industry and a presence worldwide, Pinnacle are a great addition to the platform.

“Through Quickfire we can support the operator not only with Microgaming’s vast portfolio of games, but also specialist back office tools designed to grow an operator’s business. We look forward to a long and successful relationship with Pinnacle.”