Mr Green has strengthened its multi brand strategy with the recruitment of Magnus Alebo, former CEO Hero Gaming as Managing director of the Mr Green brand.
The newly assigned role will secure that the Mr Green’s brand gets full attention and continues its strong growth momentum.
Magnus Alebo, MD Mr Green brand, commented: “I am excited and proud to take on this position. Mr Green is one of the most renowned and appreciated brands in the industry. I look forward to working with the amazing team at Mr Green with the aim to continue developing Mr Greens as one of the strongest gaming brands in the iGaming industry.”
Jesper Kärrbrink, CEO Mr Green Ltd, added: “Magnus’ solid experience from the iGaming industry makes him perfectly suited to continue building Mr Green’s strong position as one of the leading iGaming brands. Magnus will also have a focus on continuing to improve our marketing efficiency.”
Magnus has a background as Head of Marketing at Betsson and most recently CEO of Hero Gaming. Magnus Alebo will take on his new position as of beginning of April. As MD Mr Green brand, he will be part of the management team of Mr Green Ltd. MD Evoke Brands is Fredrik Staël von Holstein.
Kärrbrink, CEO Mr Green Ltd, detailed his views on the new MD roles: “We are entering a new era with two main international brands – Mr Green and Redbet. Mr Green is already a leading casino brand and Redbet is a growing sports brand with strong potential. The new organisation is also aligned for further growth, both organically and through acquisitions.”