Lindar Media, the UK-based operator of white label online casino and bingo brands, has signed up with Income Access to launch an affiliate programme, giving affiliates the ability to promote each of its managed brands.
The UKGC licensed firm operates a number of brands in the bingo and casino verticals, including the Nektan powered Rich Ride online casino, as well as Wild Spins, Pixie Bingo, Oink Bingo and Circus Bingo, which are powered by the 888 platform.
Members of the Lindar programme will be able to utilise its custom built Business Insights tool, allowing marketing messages to be automated tailored to user behaviour, while its Business Intelligence platform allows affiliates to gather a better understanding of traffic and how it can be optimised.
Savvas Fellas, Managing Director at Lindar Media, said: “We chose to partner with Income Access as it offers us a level of agility that satisfies our own objectives as a publisher site, particularly with the tracking of dynamic sub IDs.
“There is also an excellent integration with BannerFlow.com, which allows us to create both HTML5 and GIF banners. The account management service is also second to none.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, added: “We’re excited to begin our partnership with Lindar Media, and look forward to playing a role in the growth of their brands. Their innovative approach to the online bingo and casino verticals will make them a dynamic partner for affiliates to work with.”