Online games from Betsoft Gaming are to be made available to players of operator CasinoPop after the two companies signed a strategic content partnership.
The agreement covers Betsoft’s full range of MGA-certified games, including titles from
the Slots3 collection.
Founded in 2016, CasinoPop is now active in numerous European and Scandinavian markets. The company re-invests a portion of its profits to offer risk-free rewards
through its popSpin loyalty programme, allowing returning players a chance to win a range of prizes, from event tickets to holidays.
“To offer the best possible player experience, CasinoPop has curated a library of around 1,000 titles – covering slots, live casino, and table games – choosing to work exclusively with partners who understand and share their vision,” said Aaron Axisa, account manager at Betsoft Gaming.
“At Betsoft, we know that securing loyalty means looking beyond the present, and considering how the right blend of brand identity, marketing, support, and cutting-edge content translates into customer satisfaction in the longer term. On that basis, we are thrilled to be adding our games to CasinoPop’s prestigious portfolio.”
CasinoPop co-founder Daniel Eriksson added: “At CasinoPop, we have deliberately taken great care to build a perfectly balanced game portfolio. Only slot providers of the highest quality are allowed to take ‘shelf space,’ and only games with a high bar of
entertainment are put in front of our players. These rules are key to creating customer satisfaction, and our new partnership with Betsoft embodies both.
“Today, we can hold our heads high and say that we have achieved our goal of perfect balance – something that would have been impossible without the immense strength of Betsoft.”