Avon Tyres’ two-year association with Derby County FC (DCFC) has come to an end, after the club’s principal and secondary shirt partner was replaced with 32Red for the 2018/19 campaign.

The Championship club has confirmed that the logo of 32Red, part of the Kindred Group stable of brands, will take pride of place on the front of all of its first-team Umbro kits for the forthcoming season, as well as all adult replica shirts.

In addition, 32Red will gain a digital platform around Pride Park to increase brand awareness, while the casino and sports betting operator will also be running events and competitions.

DCFC Head of Partnerships Ashley Peden said: “We’re delighted and hugely excited by this partnership with 32Red, who are part of the Kindred Group, and the opportunities it will provide for both parties.”

“32Red are current, forward-thinking, and a brand with a proven track record of sponsoring high-profile football clubs,” Peden added. “We are thrilled that they will be Derby County’s principal shirt sponsor for the 2018/19 season.

“We look forward to building a strong relationship between our two brands both on and off the field over the forthcoming year and we would like to thank Kindred Group for their support.”

Kindred General Manager Neil Banbury added: “We are extremely proud to partner with Derby County, a traditional and successful club. It has been a pleasure to deal with the club in agreeing our principal club partnership, that will see the 32Red brand on the front of the shirts and the training kit.

“We look forward to building on our successful history in football sponsorship and providing Rams fans with the excitement and entertainment that has made 32Red an industry-leader in online casinos. The ambition of the club is evident to see, and we wish the club and the fans every success in their push to the Premier League.”