NetEnt has added another product release to its FIFA World Cup roadmap, with NetEnt Live’s Sports Betting Widget. The industry-first product will give players the chance to play live casino games and bet on sports at the same time.

Sports Betting Widget utilises unique streaming technology and content management tools to create a gaming experience where operators can offer live odds on any sport, match or marketplace on any NetEnt Live game table.

Stoiximan has become the first operator to sign up to Sports Betting Widget, in time for the World Cup, with others set to follow. Stoiximan will offer both pre and in-play odds, which the player can bet on while immersing themselves in the live casino experience.

Henrik Fagerlund, Chief Product Officer of NetEnt, said: “This is a product unlike anything the market has seen before and we are releasing it at a very exciting time, with the start of the World Cup only a few weeks away.

“Sports Betting Widget offers a new type of cross-sell opportunity, as operators will not have to worry about missing out on sports-betting revenue while gaining revenue on other products, as players can use both simultaneously.”

Ioannis Kalambokis, Head of Casino from Stoiximan, added: “We always want to offer the ultimate User Experience to our members. That’s why we worked closely with NetEnt in order to create an innovative way of combining Sports Betting with Live Casino.

“With Sports Betting Widget our members can now play our live casino games without worrying about missing out on in-play betting during the World Cup action.”