KamaGames continues expansion strategies with The Yogscast deal

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European social mobile poker operator KamaGames has announced a partnership with games media company The Yogscast.

Encompassing part of the firm’s strategic growth and expansion strategies, the agreement is to see sponsorship of six brand new episodes of the Yogscast Poker Nights show.

Rich Keith, chief revenue officer for The Yogscast, commented: “The Yogscast Poker Nights have been hugely popular with our audience, both as live experiences on Twitch and through video-on-demand on YouTube.

“As they take a lot of time and additional investment to produce our partnership with KamaGames means we’re able to extend the amount Poker Nights we’re able to produce so it goes from a one-off to a proper series of matches.”

KamaGames, the developers and publishers of Pokerist, are to see the first episode go live via Twitch.TV between 5pm-8pm (UK time) on June 6.

Sam Forrest, KamaGames’ director of global communications & content, said: “The on-going areas of focus for KamaGames are to continue to innovate, to grow as a company and also to explore new opportunities to grow our number of players by breaking into previously untapped audiences.

“This approach was incredibly successful with our “Poker Night in America” partnership and we hope by working closely with such an influential media company as The Yogscast, we are going to see a similar success with their wide and diverse audience.”

The episode will also appear again via VOD on the Yogscast Games Night YouTube channel from the 18th June.