Championship football club Bristol City has announced Swedish founded online casino Dunder as a principal partner of the club, in addition to the new front of shirt sponsor.
Dunder, who describe themselves as having a focus on “simplicity, fairness and making gaming fun with it’s player first approach,” take over from previous incumbents Lancer Scott, who cut short a four year deal after two seasons.
Caroline Herbert, Bristol Sport’s group head of commercial, said: “We are delighted that Dunder has joined our sporting group as City’s principal partner. Our thanks to Lancer Scott, who agreed to step down and allow us to take this opportunity of attracting an international company’s investment, which we hope will help City continue to grow and build on the successes of last season.
“Our shared values alongside Dunder’s commitment to promoting responsible gambling, and investing in the community, will ensure that this partnership is a huge positive for City. We are very much looking forward to what the 2018/19 campaign will bring.”
Adam Webber, Dunder’s head of acquisition, added: “We are delighted to announce our partnership with Bristol City. Last year’s fantastic Carabao Cup run really captured both ours and the UK public’s imagination.
“After meeting the club and seeing first hand how the team played against Manchester United and Manchester City in the cup, it felt a great fit to our company ethos in doing things the right way. This along with the strong sense of community involvement and passion, really stood out from the start.
“We at Dunder are very excited about what this venture will bring, as we sincerely believe our investment will be able to make a significant contribution to the club achieving its long-term aspiration of playing in the Premier League. We want to invest not just in City but in the wider Bristol community as well.”
Watch how Bristol City revealed the news of the clubs new sponsor in the video below.