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Online operator Mr Green has joined forces with NetEnt Live to launch a new sports betting feature in time for the World Cup.

The mobile-first Quickbet widget has been released on the Live Beyond Live Sports Roulette table, enabling players to place bets on a selection of sport events without navigating away from the roulette table.

Mr Green CEO, Jesper Kärrbrink, said: “The Quickbet widget gives us the ability to offer our sportsbook players a live casino experience that is relevant to their primary product of choice.

“At the same time it allows our live casino players to discover our sportsbook offerings. This seamless cross-product experience is a perfect example of how we as a multi-vertical operator can entertain our customers in an innovative way.”

Carl Silverstolpe, Managing Director of  NetEnt Malta and Chief of European Market Operations, said: “This is a product unlike anything the market has seen before and we are releasing it at a very exciting time, with the World Cup around the corner.

“We see major cross-selling opportunity with this widget and we’re happy Mr Green is making it a feature in their Live Beyond Live casino”

Mr Green’s sportsbook provider Kambi and its flexible API solution made the cross-provider solution possible, as Kambi CCO Max Meltzer explained: “In an evolving marketplace, it’s crucial operators have the ability to innovate and differentiate to stay ahead of the competition.

“It is for this reason Kambi decided to provide our open APIs, to give operators the ultimate freedom to develop unique sports betting experiences for their players. As industry innovators, Mr Green continues to show what is possible.”