Copyright: promesaartstudio / 123RF Stock Photo players in Sweden will now be able to choose if they want to become a member or if they want to play as a guest.

As a member, customers will be offered a full package including a welcome offer; as a guest, players will be able to begin playing without a time-consuming registration process, and withdrawals will be sent within 15 minutes.

Speaking on the new initiative, Tomas Johansson, Interim CEO of ComeOn, stated: “We see that different types of customers want different things. Some prefer the membership option where they get a great customised experience, while others value speed and ease of use. It feels great to be able to cater for everyone’s preference, and guest play is a great compliment to’s already popular membership option.”

Customers will be able to utilise the guest play is option on’s mobile site and app, via a secure and easy-to-use pay and play service. The full Know Your Customer (KYC) solution on every deposit allows customers to play instantaneously without having to go through a registration process. The firm has also maintained that it will retain that fast pace of its withdrawal process.