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Today sees the launch of BlueRibbon, an innovative marketing platform that gives operators comprehensive control over jackpots.

The platform from BlueRibbon, which was founded by former Playtech executives Amir Askarov and Dan Fischer, allows operators to create, customise and control bespoke jackpots that are tailored to their business needs and that cater to all player segments and preferences.

This means operators can deliver unique jackpots and rewards for the first time, boosting player engagement and satisfaction. The platform is also agnostic to any game or vertical, which means that a bet or action on any product offers players a chance of winning a jackpot prize.

Operators will also be able to leverage the platform’s unique data insights and powerful back office to build an engaging and rewarding experience for all types of player.

Askarov, co-founder and CEO, said: “In today’s regulatory landscape, igaming operators struggle to differentiate using the traditional marketing tools.

“By using the BlueRibbon platform, we believe operators can finally build a real point of difference with a powerful marketing tool that they can fully control and manage based on real business insights and that can be offered in verticals where jackpots were never used before.”

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