English Premier League side Burnley FC has unveiled new online gaming and betting firm LaBa360, as its principal partner.

The deal is a record breaking one for the Clarets and will see LaBa360 become the principal sponsor of the club, with the operator’s logo taking pride of the place on the club’s home shirt, as they look to build on last season’s exceptional performance.

LaBa360, who will replace Dafabet as the club’s principal partner will also feature in pitchside and generic branding at Burnley’s Turf Moor home ground, as well as across online and social media platforms in the UK and internationally.

Angelika Tang, director at LaBa360, commented: “Built on solid foundations and following a stellar season, we are certain the club will provide us with the platform to launch this new, international iGaming brand.”

Anthony Fairclough, commercial director at Burnley, added: “This is the largest financial deal in our history, and the third international company we have had as principal partner, which demonstrates the growing global appeal the club offers companies overseas thanks to our Premier League platform.”

The fresh partnership comes after Burnley reached historic heights last season, finishing seventh in the Premier League and subsequently booking a place in European competition next season.