Creative boost for Live 5 Gaming as Parker joins from Inspired

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Game design studio Live 5 Gaming has appointed Mat Parker as creative director, who joins from Inspired Gaming and also takes a shareholding in the company.

In the new role, Parker will liaise with key accounts to deliver tailored content and build relationships, the company said in a statement.

He said: “Live 5 Gaming is rapidly making a name for itself in the gaming sphere with its multi-channel delivery in both online and retail, so this is an exciting time to join.

“I am looking forward to working on the many projects around the world, that Lloyd and the Live 5 Gaming team are involved in.”

“Having Mat join us, with his background in both retail and online from an internationally recognised gaming brand, will move Live 5 Gaming up to the next level, in graphics, excitement and player engagement,” says Live 5 Gaming CEO Lloyd Butler.

“Mat will work closely with myself to create top-quality content for our partners. His is the latest in a series of key appointments of industry experts for Live 5 Gaming, to help us build on our success.”

“Mat is the latest key appointment who joins Live 5 with an equity share in the business,” added Roy Howell, chairman. “We see this as crucial to our success, as our staff are fully incentivised and everyone is working towards the same goals. In fact, I would say this is fundamental to everything Live 5 stands for.”