Playtech and Ladbrokes Coral unite for live casino and sport crossover

Live casino and football unite in Playtech’s new bet slip solution, allowing Ladbrokes Coral customers to follow live odds and action without leaving the tables.

The “industry first” integration available 24/7 and emanating from a fully tailored studio, features roulette operated by sports trained dealers, providing commentary throughout games.

Adding to a user’s experience, a dedicated video wall is to also display major game events and match statistics.

Developed with a mobile-first focus, automated sports content is to be delivered by Fresh8, with the most popular and optimised bets to be delivered to users.

Antonio Ruggeri, Live Casino Product Manager for Ladbrokes Coral, explained: “Following the highly successful launch of Cheltenham Roulette last year, we’re delighted to be partnering with Playtech again to launch the industry’s first fully integrated bet slip.

“This technology adds a brand-new dimension to our live offering, and is a great opportunity for players who enjoy sports betting to try out the live casino environment without missing out on any of the action. We’re confident the new bet slip will get a great reaction from players during the World Cup and beyond.”

Kevin Kilminster, Head of Live Casino Innovation for Playtech, added: “The new Ladbrokes Coral integrated bet slip is a significant step forward for the live casino experience. Sports fans no longer have to choose between playing roulette and keeping up-to-date with the big events.

“With everything they need to place sports bets fully incorporated into the live studio, it’s a more convenient and engaging experience for the players. This is the first time any provider has delivered a full solution to bring an operator sportsbook offering into the live casino client. Owing to our unique omni-channel capabilities, Playtech is best placed to deliver this type of premium experience for operators.”