Global Gaming has announced the launch of its new affiliate program, which aims to “provide a personal touch for its affiliate partners”.

Allowing affiliates across Europe to work in conjunction with the the gaming operator to promote its products, including its flagship Ninja Casino brand, “which offers one of the fastest and most hassle-free online casino experiences in the world”.

Global Gaming Affiliates is aiming to provide “a high level service” with a tailored approach to each partner through the utilisation of the MyAffiliates tracking software, giving its affiliate partners “all the tools and support they require to achieve outstanding results.

The new program is set to be spearheaded by Elaine Gardiner, joining with in excess of nine years of experience within the sector having previously worked for Cherry Group, who commented: “We are absolutely thrilled to have launched Global Gaming Affiliates.

“It’s a project we’ve been working on tirelessly since I joined the company last year and I’m excited to now deliver the program to the market.

“The new program aims to share the same philosophy of innovation and exceptional service that Global Gaming is known for and we can’t wait to start working with affiliates.”

Currently accepting Swedish and  traffic, plans are in place to embrace new territories and verticals in the near future, with Global Gaming’s newest brand set to be integrated into the program in the near future.