New mobile betting and gaming brand, MoPlay has been unveiled as the betting and gaming partner of Manchester United.
In signing the multi-year partnership, the firm has outlined its promise to provide its audience with a fast, simple, personal and secure service, aimed at enhancing its player’s mobile gaming experience.
This partnership with Manchester United, the world’s most iconic football club, will see the two create exclusive collaborative content for fans, as well as engage in innovative co-branded activations around the world.
MoPlay’s CEO, Juergen Reutter, commented on the new partnership: “We are immensely proud to partner with what we regard as the biggest sports club in the world. Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map. As we embark on the first steps of our journey, it is our ambition to create the kind of successful dynasty Manchester United is renowned for.
“We look forward to working closely with the club’s vast array of talent – from all areas of the organisation, on and off the pitch – in order to reward the passion of the fans and deliver them an enhanced betting experience across the globe. Our motto is to #MoveOnUp, and we aim to make that ethos a reality, alongside the team, for the seasons ahead.”
MoPlay boasts a bold, modern design tailored for a new generation of tech savvy sports fans and is purpose built to bring them a more entertaining way to play. MoPlay’s offering focuses on live in-play experiences for the moments that matter most across its product portfolio of sports, casino and games.
Manchester United’s Group Managing Director, Richard Arnold added: “MoPlay are an innovative and dynamic company looking to further enhance our fans’ gaming experience. They are an exciting new brand that aims to modernise and improve the betting industry and we are delighted to be part of this journey.”