Online casino and sports betting organisation Letou has announced that it has struck a deal with Italian football giants Internazionale Milano, which will see the firm become the clubs first ever Asian online gaming partner.

Under the teams of the official regional online gaming agreement, Letou will use the Serie A clubs image and identity as part of its promotional materials throughout the region.

Commencing at the start of the 2018/19 Italian football season, which gets underway on August 18, the partnership is to give Asian football fans the chance to engage with the iconic club.

Giorgio Brambilla, Inter sales and partnership management director, commented “Letou has become an established brand in the football landscape and we are pleased to welcome such a prestigious and well known partner to our portfolio. Through this partnership they will be able to target millions of Inter fans throughout Asia.”

Also under the terms of the partnership, Inter are to provide the firm with LED perimeter board exposure at all its domestic fixtures played in the sides San Siro home stadium.

“We believe that this new partnership will be successful, we are proud to partner with a premium brand such as Letou,” stated ex-Inter stalwart of now vice president Javier Zanetti.

Philippines based Letou, who have previously sponsored ex-Premier League outfit Swansea City, are hoping this latest deal elevates its popularity across the Asian market.

Paul Fox, Letou CEO, added: “In recent years, the ever-popular Serie A is becoming even more prominent in Asia and Letou is honoured to be Inter’s first ever Asian online gaming partner.

“The club’s great history, their fantastic international fanbase and the fact that Inter is back in the most important European competition, the UEFA Champions League, makes them ideally placed to support our continued growth in the Asian marketplace.”