The recently debuted 21.com online casino brand has unveiled the launch of an affiliate programme, a little over two months since beginning its operations in June 2018.
The back to basics casino, also dubbed the “casino on the go,” provides players with a wide range of online titles, with its mantra stating that “with all the choices that casino players have today, we decided that it is time to go back to the basics and let people play casino the way they want”.
Launching its affiliate programme alongside Income Access, the Quebec headquartered firm’s platform will power the fresh launch, as well as supporting player acquisition for the brand, which is also aiming to streamline the online casino experience.
Tara Wilson, General Manager at Income Access, stated: “21.com’s launch of an Income Access powered affiliate programme soon after the brand’s launch, indicates both the importance of affiliate marketing to their overall acquisition strategy, and the strength of our technology offering.
“We look forward to supporting customer acquisition for this important new addition to the online casino vertical.”
Further benefits for 21.com is to also be felt in the shape of round the clock support from Income Access’ team of affiliate managers, in addition to the provision of in-depth data and statistics which are to meansure, analyse and improve results.
Robin Ivarsson, CEO at 21.com, commented: “Partnering with Income Access was an easy choice. Their platform gives our brand and affiliates a flexible solution to grow, while their track record is also impressive.
“With 21.com’s marketing mix including affiliates, media buys, social media and many other sources, we believe we have found the right formula for generating large volumes of traffic from affiliates, while also building brand awareness through other channels.”
Amongst the brands featured on the online casino are Quickspin, Microgaming, Pragmatic Play and Play’n GO, whilst it also counts an array of video poker games, alongside baccarat, blackjack and roulette among its suite of table games.