Pala partners with Betgenius to boost customer acquisition

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Online casino brand Pala Interactive has united with Betgenius as it looks to deepen its customer acquisition capabilities in the New Jersey iGaming market.

The deal means that Pala will benefit from Betgenius’ seasoned expertise in delivering personalised digital campaigns in the online gaming space, as well as its performance-focused approach to programmatic media buying.

Jeremy Clemons, chief marketing officer at Pala Interactive, commented on the new partnership: “We are excited to partner with Betgenius to enhance our customer acquisition efforts.  Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market.

“We are confident that combination from Betgenius coupled with Pala Interactive’s delivery of an outstanding player experience will make our performance-based programmatic campaigns successful.”

Josh Linforth, business development director – digital marketing at Betgenius, added: “Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing. I’m confident that our strong inventory, unique creative capabilities, and lower-funnel acquisition tactics will help them scale their online presence and drive revenues in New Jersey.”  

Betgenius, aides over 150 regulated sportsbook, lottery and casino operators economically acquire, engage and retain customers. In partnering with Betgenius, Pala is positioning itself well to grow its New Jersey footprint and become a leader in the emerging market.

Pala also recently expanded its offering in New Jersey, unveiling its propriety online and mobile poker platform, The firm emphasised that the service has been in the works for three years, also outlining that the poker product could be rolled out in other states should they become regulated.