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Las Vegas, Nevada headquartered PlayAGS (AGS) is to provide third-party slots content aggregation for real-money wagering to GVC Holdings, via its igaming platform acquired during the purchase of Gameiom Technologies Ltd in June of this year.

The designer and supplier of electronic gaming machines, table games, and interactive products, as well as a range of products and service, is to supply the global sports betting and gaming group with in excess of 600 titles.

Andy Whitworth, GVC head of content and commercial management, explained: “As a real-money gaming aggregator, AGS, with the recent acquisition of Gameiom, already has an impressive portfolio of content, and is committed to bringing on more high-quality suppliers, to ensure we give our customers an exciting player experience and diverse library of games and play features.

“That, coupled with AGS’s robust, scalable, and easily integrated igaming Platform, gave us the confidence to enter into such an important agreement that we expect to grow with time.”

Via a seamless aggregation solution, access to the full AGS library of content partners includes games from developers such as 1×2 Gaming, Ainsworth Game Technology, Gaming Realms and Reflex Gaming.

David Lopez, AGS president and chief executive officer, added: “Partnerships like this one with GVC, which owns such powerful brands as Ladbrokes, Coral, bwin, partypoker, Sportingbet, PartyCasino, and Foxy Bingo, are exactly why we acquired Gameiom.

“Through our powerful iGaming Platform, we will provide GVC with robust and secure delivery of AGS and third-party slot content, for an incredible online and mobile player experience that truly gives GVC an edge in the competitive, real-money gaming space.”

This follows a deal made alongside PokerStars Play, relating to the provision of its social white-label casino (social WLC), which will see a turnkey mobile and web casino solution delivering an interactive social gaming experience deployed via iOS and Android devices.