SBTech has significantly enhanced its US portfolio, after commencing retail operations with three operators across five locations within the states of New Jersey and Mississippi.
Going live with its complete on-property solution in the Resorts and Golden Nugget casinos in the Garden State, operations further south in the Magnolia State are underway alongside Churchill Downs brand BetAmerica at Harlow’s Casino Resort & Spa in Greenville, and at Riverwalk Casino Hotel in Vicksburg, as well as the Golden Nugget property in Biloxi.
Richard Carter, SBTech CEO, commented: “I’m delighted to have witnessed the successful launches of our partners in New Jersey and Mississippi in such a short space of time. We deployed with our people on the ground to work closely with our partners and the regulators.
“I would like to thank the teams at the DGE and MGC for all of their hard work and support. We are fully focused on working with our partners to build the best product for the US market, and support their growth.”
Following licence approval in Mississippi, as well as the transactional waiver in New Jersey, Resorts Casino CEO Mark Giannantonio outlined his firms plans moving forward: “Resorts is very excited about the start of the football season, as we have created an amazing destination experience for our customers to come to Atlantic City, and enjoy a full slate of NCAA and NFL football markets to bet on.
“Our goal is to establish Resorts as the home for New Jersey players who want to enjoy the best gaming experience with access to the latest sports betting technology, including our state-of-the-art self-service betting kiosks.”
Detailing its on-property launch in further detail, SBTech states that it includes “the first full self-service betting kiosks in New Jersey and Mississippi, coupled with the industry’s deepest and widest event and market coverage”.
Furthermore, the firm states that its new trio of partners “will be able to offer unique and differentiated pricing for all US sports events,” as well as tailored trading strategies, non-pooled risk management and advanced automation.
Ian Williams, president of Churchill Downs online gaming, stated: “We are delighted with the launch and the superior technology and product offering our kiosks deliver.
“Our players have really taken to the range of markets offered, and the ease of use of the wagering machines.
“As college football starts this weekend, we anticipate that our players will take full advantage of the unique cash out feature, which allows players to claim their winnings while bets are still live.”