Bethard drives responsibility efforts with Magnus Rydeving collaboration

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Malta headquartered betting and gaming operator Bethard has announced a strengthening of its operation via a collaboration with Magnus Rydeving, one of Sweden’s leading experts in gaming addiction and gaming responsibility.

Rydeving, who founded, which he still currently runs, is “one of Sweden’s most influential experts in gaming and gaming responsibilities,” and currently lectures and educates about issues related to gambling addiction, in addition to coaching those with gambling problems.

Via its latest addition, whose role will be that of an external expert, Bethard is aiming to further strengthen its efforts regarding issues such as gaming responsibility.

Erik Skarp, founder and chief executive officer of Bethard Group, commented: “I am incredibly happy and proud that we will be working with Magnus, as he has enormous knowledge within what we consider to be a very important area.

“It was far from obvious that one of the gaming industry’s loudest critics would show such an open mind, and agree to cooperate with us about the issue.

“However, now everything is in place and I look forward to, along with Magnus, making our vision to make Bethard one of the safest gaming alternatives on the market a reality.”

Rydeving, who is to combine his work with Spelnykter and Bethard, added: “Those who know me, have hardly been able to avoid the fact that I am highly critical about how the majority of gaming companies handle gaming issues and gaming responsibilities.

“I have to admit that at first I was very hesitant to help Bethard when they reached out to me.

“But I quite quickly realised that the company was serious about becoming better and taking greater responsibility.

“I see this as a great opportunity to change the system from the inside – and to be a part of working towards responsible gaming in a regulated gaming market.”

Spelnyker is an independent knowledge and education company specialising in gaming addiction and gaming responsibilities, whose main three-fold purpose is, to spread knowledge about gambling addiction to different social functions through education and lectures, discuss and debate gaming responsibilities and coach and guide problem players and their relatives.