Online affiliate and content marketing organisation Raketech has announced a new partnership, aimed at strengthening its responsible affiliate marketing efforts in Sweden.
Joining forces with the Swedish Gambling Association (Spelbranschens Riksorganisation, Sper), Raketech joins a core of organisations whose long-term vision is of protecting the health of the country’s gaming industry.
Michael Holmberg, Raketech chief executive officer, explained: “Sper looks after the best interests of the Swedish gaming industry, and being part of the association further validates our commitment to responsible affiliate marketing.
“We are pleased to receive a stamp of approval to work alongside Sper – learning from our peers, and sharing our expertise on delivering trustworthy information to our users, so that they can make informed and responsible decisions.”
Sper, who are dedicated to protecting consumers and stakeholders in a regulated Swedish gambling market, began life as an ethical council for the provision of consumer marketing guidance, before transitioning into that of a trade association.
Raketech details that via previous experience from operations within regulated markets, it is to provide members of Sper with valuable knowledge “to achieve a common goal of increasing consumer protection in Sweden”.
“We welcome Raketech as a new member of Sper,” stated Jenny Nilzon, chief executive officer of Sper. “Raketech already cooperates with several of our members, and its operations comprise an important link in the customer life-cycle. If we want to reach our sustainability targets, it is crucial to involve as many market participants as possible.”
Scott Collins, Raketech head of communications and corporate responsibility, added: “We are pleased to be a part of Sper, and join an association committed to educating consumers on responsible gambling, and protecting the long-term sustainability of the re-regulated Swedish gambling industry.
“We believe that our compliance and corporate responsibility know-how, from an affiliate marketing perspective, will add value to Sper and help develop the industry.”