Malta based start-up Gamanza has announced a link-up with new igaming offering Oddyzzey, which is to see its gamification tools placed front and centre of the fresh proposition.
Oddyzzey hopes to break the mould with an augmented reality-boosted offering, that sees players set sail into a gaming environment where skill-based prizes ensure guaranteed returns.
These rewards can come in the shape of free spins, bonuses, free AR games and personalised prizes, with the programme set to be based upon Gamanza’s gamification software, where player data on the site can be converted to points and coins, and where worlds with missions, tournaments, daily challenges and boosters reward the players “in a highly entertaining and interactive journey”.
Magnus Lindberg, chief executive and founder at Gamanza, said: “We are very excited to be working with Oddyzzey on its ground-breaking gamification efforts. The way in which our tools are being deployed is exactly the kind of innovative effort that we envisaged for our product.”
Oddyzzey, which is to target players in the UK, Scandinavian and German markets, styles itself as “the next generation of immersive gaming backed up by an initial offering of 1,500 slots from leading providers”.
Praising the new agreement, and what it expected to be the “breakthrough” year for the organisation, Chris Johnson, co- founder at Oddyzzey, added: “We’re excited to be bringing the future of gaming to the here and now, and are very happy to be working with Gamanza’s tailor-made gamification tools to achieve our goal.
“Our vision revolves around the concept of the next generation casino and we are featuring augmented reality games for the first time ever with gamified maps, animations, hidden surprises, tournaments and other immersive elements.”
This follows moves taken earlier in the year alongside ScandiBet.com, which saw the launch of Gamaza’s gamification tool, which drew instant praise from the firms COO Erik Gilstring: “We have already seen good activity on the rewards platform and we are sure this will prove popular with our players”.