Genting strengthens affiliate hand with new appointment

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Genting Casinos has appointed Alison Brincat to lead its affiliate program for its sports betting and online casino brands.

Brincat, who was formerly Head of Affiliates at and Videoslots, will take command of Genting’s affiliate program from the firm’s new Interactive Headquarters in Malta.

Commenting on her new role, Brincat expressed: “Genting is a huge global business with a significant UK casino estate and big ambitions for their mobile and web casino and sportsbook brands. It’s a great time for me to be joining the team and I’m looking forward to working with both current and new affiliates to capitalise on the success Genting Casino and Genting Bet have seen to date.”

Jeremy Taylor, Managing Director of Genting Interactive commented: “We are in the process of building a team of the highest calibre of marketing and operations professionals to grow Genting’s interactive business out of our new Malta office. Alison is one of the most respected affiliate professionals in the gaming industry and the first of our new hires so I’m very happy to welcome her to the team.”

Brincat will be based in Genting’s new Maltese offices with interactive marketing and operations teams and will be responsible for growing the Genting Affiliates program after a handover from incumbent affiliate manager Matt Maunder.

Genting is one of the Great Britain’s largest casino operators offering the very best in premium casino gaming, live casino and sports betting via its mobile, apps and website products. The Genting Group launched its first online casino in 2008 while the Genting Bet sports book was launched in 2013. Both verticals have grown consistently over recent years supported by Genting’s considerable retail estate of 40+ casinos.