Playzido, part of the Endemol Shine Group, has agreed a deal with aggregation platform Iforium to distribute Playzido’s full portfolio of games.
The partnership – first publicised deal from Playzido – will see leading branded games from the Endemol Shine Group Gaming portfolio, including Deal or No Deal, distributed to Iforium’s operator partners, beginning this month.
Stuart Banks, managing director of Playzido, said: “We’re excited to kick off our distribution into the gaming market with such a strong launch partner. We already have 20 very exciting games on the platform and we are confident that both our branded and premium non-branded games will make a big impact.”
Phil Parry, CEO of Iforium, added “I am delighted to confirm this partnership and I welcome the connection of our respective open platforms.
“The opportunity for Iforium to be the first platform to connect to Playzido and Endemol Shine was compelling as it’s clear they will rapidly become a leading player in the content space.
“I am also confident the addition of Playzido into [Iforium’s platform] Gameflex will be warmly welcomed by our operators who can instantly access a new range of premium branded content such as Deal or No Deal.”