The World Poker Tour is making its first foray into the blockchain space via a multi-pronged partnership with FansUnite, which sees the firm named as an official partner of the international gaming and entertainment brand.
By entering the agreement FansUnite, a sports betting and sports data application built on the Ethereum blockchain, is set to be introduced to millions of poker enthusiasts globally via an integration with a plethora of WPT offerings.
Shafin Diamond Tejani, CEO of Victory Square Technologies, addressed the new link-up: “FansUnite is transforming the sports betting and sports data marketplaces with its proprietary blockchain protocol. This is a continued validation of Victory Square’s strategic direction to invest in sports technology, a sector hungry for innovation that’s experiencing massive growth.
“With the global reach and influence the partnership with WPT brings to FansUnite, we can expect continued growth and success for this high performing team.”
Poker players can expect to see a variety engaging promotions, such as giveaways, contests, and product showcases, be featured at select WPT events throughout Europe and Asia.
FansUnite, which comes under the Victory Square Technologies banner, is to also work in conjunction with WPT’s casino partners to showcase the company’s offerings to players and operators alike.
“The sports betting and blockchain industries continue to provide applications to the gaming world, and the World Poker Tour is proud to name FansUnite as an official partner,” Adam Pliska, CEO of the World Poker Tour, commented. “We are thrilled to introduce FansUnite to the WPT’s millions of poker players and fans across the globe through television, digital media, live events, and more, and we look forward to further strategic partnership integrations and activations with FansUnite.”
As a result of the union, FansUnite is to be integrated into a multitude of WPT’s offerings, including:
- International TV distribution.
- Showcasing “Plays of the Week” on the Heads Up Daily (HUD) series on Super Channel in Canada, as well as numerous other appearances across the broadcast. “HUD is the multiscreen destination for all things relating to Esports and video game culture”.
- Social media cross-promotion.
- On-site promotions and unique player opportunities at WPT events throughout Europe and Asia.
- Joint promotional tie-ins in conjunction with FansUnite’s official partner Leicester City Football Club of the English Premier League.
Darius Eghdami, FansUnite CEO, added: “Over the last two decades, the World Poker Tour has been at the forefront of gaming entertainment. WPT’s worldwide reach, instant name recognition, hundreds of thousands of players and millions of fans make them the class of their industry.
“This partnership introduces FansUnite to millions of poker enthusiasts across the globe, and gives WPT partners the first look at our industry-changing technology.”