Oryx Gaming has announced a further strengthening of its client portfolio via a fresh agreement with Bethard, who amongst its operations offers a range of online entertainment including casino, sports betting, live betting, and fantasy sports.
Going live with the Swedish operator, a wide variety of Oryx’s own casino content has been integrated into the Bethard platform, in addition to a selection of the best performing titles from content partners Kalamba Games and Gamomat.
Matevz Mazij, chief executive officer of Oryx Gaming, commented: “We’re proud to welcome Bethard to our family of clients and get started with them. Our outstanding casino content will help Bethard achieve its mission of becoming one of the leading European casino brands.”
Bethard, who have a license from Malta, the UK and Denmark, has been concentrating on growing its geographic exposure in recent months, as it strives to gain further licenses in key performing European markets by 2020.
This follows LA Galaxy football superstar Zlatan Ibrahimović being unveiled as a part owner of the organisation earlier in the year.
Bjørnar Heggernes, head of casino at Bethard, added:“The quality of the content from Oryx, and their partners Gamomat and Kalamba, are exactly what we’re looking for.
“We’re always looking to expand the games portfolio with the right games, and I’m confident our players will enjoy the new selection.”
This latest deal follows a busy period for Oryx, who are in midst of being acquired by Breaking Data Corp, the owners of sports news platform GIVEMESPORT, as the organisation plans a transition into the betting and gaming markets.
Set to rename the firm Bragg Gaming Group, in its initial media release it was detailed that €1.5m would be paid upon the signing of the share and purchase agreement, with a further €4.125m upon closing of the transaction.
Speaking at the time of the agreement first being announced, Mazij stated: “The deal with Breaking Data is a fantastic opportunity to capitalise on our international expansion plans.
“In the last five years since Oryx was founded, it has developed into a leading global provider of turnkey solutions for top gaming and betting brands.”