Online casino and betting brand Bet UK has announced its commitments as part of Responsible Gambling Week, alongside Swansea City AFC, for whom the organisation is represented as principle betting partner.

Undertaking steps to integrate the right measures around responsible gambling, Bet UK states it is striving to continue to strengthen responsible gambling measures, and push industry standards forward using innovative technologies.

As part of its efforts for Responsible Gambling Week, taking place Thursday November 1 to Wednesday November 7, the Bet UK logo which adorns the Swansea shirt is to be replaced with an RGW logo for the club’s away trip to Rotherham, on Saturday November 3.

These special edition shirts are to also be auctioned off and all proceeds will go to the Gordon Moody Association, “a unique and intensive residential treatment programme in the UK for addicted gamblers”.

Mark Good, representing Bet UK, explained: “As part of the LeoVegas Mobile Gaming Group, we are committed to ensuring customers enjoy a safe and enjoyable online gaming experience.

“The 24/7 responsible gambling team at Bet UK are trained in collaboration with EPIC Risk Management, and support organisations such as the Gordon Moody Association.

“They are available to listen, support and advise customers. This training, along with the utilisation of the latest predictive analytics and data science tools and methodologies, enables our responsible gambling team to recognise potential indicators of problem gambling, and then proactively interact with customers to ensure that they are staying in control.”

Responsible Gambling Week aims to get people talking about what it means to gamble responsibly, tools available to keep the activity fun and how players of all types can gamble safely, whilst ensuring any individual that needs added information, help or support knows where to find it.

It is anticipated that around 127,000 staff at around 11,000 gambling venues and online sites in the UK and Ireland will take part in Responsible Gambling Week.