Caesars Entertainment Corporation has announced a further elevation of its profile within the US professional sports scene, through a 15-year partnership that sees the firm named as the first founding partner of the Las Vegas Stadium.
Set to open its doors in time for the 2020 National Football League season, the 65,000 seater arena is to be the future home of the Las Vegas Raiders, when the franchise relocates from its longtime home of Oakland, California.
This new partnership following Caesars’ recent announcement alongside the Baltimore Ravens, which saw its Horseshoe Casino within the city commence an official partnership with the side.
Chris Holdren, chief marketing officer for Caesars Entertainment, commented: “Sports have long been a core part of the Caesars experience. With this deep partnership, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day.”
Under the terms of the “historic partnership,” the Raiders first with a gaming and hospitality company, will provide selected customers and Total Rewards members access to a series of exclusive experiences.
Chief amongst which will be entry to the customised Caesars-branded owners suite at the 50-yard line of the stadium, in addition to VIP dinners on the field, training facility events, fantasy camp participation and stadium tours, along with tickets to home games and most stadium events.
As a founding partner, Caesars will also host a branded stadium entrance and drop off zone, digital signage, media, radio and print assets in addition to alumni, player and cheerleader appearances.
Marc Badain, president of the Raiders, added: “The Raiders are proud to welcome Caesars Entertainment as a founding partner of Las Vegas Stadium.
“We are honoured to align with a company that shares the Raiders’ values of improving the local community, and delivering exceptional customer service in creating this transformative project.”
Caesars Entertainment released the below video to confirm its newest sports link-up.