Scientific Games has further strengthened its US-facing sports betting provisions, after completing its previously announced acquisition of Don Best Sports and DBS Canada.
The organisation, who holds a number of multi-faceted agreements across North America, has cemented the latest enhancement of its OpenBet product suite via the Don Best managed trading services with real-time data and pricing resources.
Barry Cottle, CEO of Scientific Games, explained: “Don Best’s world-class sports betting trading operation completes our full-service sports betting solution, and enhances our ability to provide customers with a complete managed sportsbook.
“Don Best’s unrivalled pricing, trading and data services, combined with our new marketing services and OpenBet, our global leading sports betting technology platform, uniquely fortifies our position as the world’s leading sports betting provider, ready to help our customers win in the emerging US sports betting market and beyond.”
Following the launch of SG Digital’s Sportsbook Operations service, industry veteran Benjie Cherniak is to head up the new team, and will report to the organisations SVP of sportsbook Keith O’Loughlin.
Cherniak, commented: “We’re joining the Scientific Games team during a transformational time in the sports betting space, and our offerings are the perfect complement to the company’s already-strong portfolio of products and services.
“With our specialised leadership, unmatched expertise in the North American market, extensive knowledge of the region’s most popular sports, and leading trading capabilities, we will continue to augment our partners’ sports betting technology.”
“When you put together a comprehensive sports offering, it’s important to capture every single customer need in the teams you build,” added O’Loughlin.
“For us, Don Best is a perfect piece in the larger sports betting puzzle, truly augmenting our comprehensive offering for sportsbook operators.
“Don Best’s trading platforms already seamlessly integrate into our OpenBet product suite, so the impact will be instantly beneficial. We’re thrilled to welcome Don Best to the SG Digital team and to continue improving our product portfolio.”