Greek gambling organisation Intralot has inked a two year extension to its New Mexico Lottery agreement, reflecting “the great long-term partnership and appreciation” between the two.
In addition to the lengthening of its online systems contract, Intralot is to also proceed with the creation of a game tied to the outcome of sporting events.
Set to be the first lottery across the US to authorise such a title to be available through its approximately 1,100 retail terminal network, user are to be enabled to make selections from a wide menu of sporting events made available to them, together with their possible outcomes.
David Barden, New Mexico Lottery’s chief executive officer, explained: “Today we reinforced our strong partnership with our systems vendor, Intralot by extending our contract for another 2 years.
“We also moved the lottery industry forward as we took the approval from our board to launch a sports lottery game throughout our retail network.
“We are convinced sports lottery games will provide new and exciting experiences for our players, while significantly increasing dollars being transferred to our scholarship fund for student beneficiaries.
“We are always looking for games that strengthen our lottery brand, by attracting millennials and other new players. Lottery games of this type are fun to play, and will move us in that direction.”
Via the new agreement Intralot is to deploy and customise its cross-channel sports lottery gaming platform, in addition to the terminal software, for the full New Mexico Lottery suite.
Intralot will also provide its fully managed services related to the game, including risk management and trading services guaranteeing the payout of the game, as well as a series of product and marketing services.
The firm is to also offer dedicated training to all of New Mexico’s retail network and lottery personnel, in addition to related system operation, software maintenance and supporting activities.
Antonios Kerastaris, Intralot CEO, added: “This is a special day for us, not only because we renew our partnership with a great client, but also for breaking ground with a new sports lottery contract, leveraging our extensive experience and our latest technology on sports prognostics, our first such venture in the US in the post-PASPA period.
“I look forward to the new era bringing in all our lottery modernisation expertise, while extending my sincere thanks the New Mexico Lottery for their trust and continued partnership.”
