Hard Rock’s New Jersey online casino tops $1m revenue for first time

Hard Rock

Hard Rock International is lauding the success of its New Jersey focused online casino, which has topped the $1m mark in monthly gross revenue for the very first time.

Launched on June 28 of this year, a day after the former Trump Taj Mahal property opened its doors to the public, Hard Rock Online Casino debuted within the Garden State almost four and a half year after it saw its first regulated online casino go live.

HardRockCasino.com, offering “an unparalleled online gaming experience and industry-first rewards program,” secured internet gaming win of $1.01m for the month of October, adding to year-to-date figures of $2.4m.

Promising New Jersey residents and visitors a choice of “more than 300 playable slot machines, all your favourite table games, live dealer games and more through the Hard Rock Casino app for iOS and for Android,” the firm also praised its Wild Card Rewards loyalty program.

Offering “first of its kind integration,” players can earn and use their online comps at the Hard Rock Hotel and Casino Atlantic City for luxury hotel rooms, meals at award winning restaurants, tickets to the hottest shows in town and more.

“When we launched HardRockCasino.com alongside our Atlantic City property four months ago, we did so with the goal of creating a fully integrated online and land-based experience unlike any other in New Jersey,” said Kresimir Spajic, SVP Online Gaming at Hard Rock International. “Hitting this milestone so quickly, in such a competitive market, is proof that we are giving players the offers, games and rewards they want when they play online, on mobile or on the boardwalk.”  

This comes after HRI announced it is to ramp up its global CSR initiatives after appointing Paul Pellizzari as vice president of global social responsibility, who is to hold overall accountability for the growing entertainment brand’s social responsibility programmes, initiatives and strategies.