Kambi: Becoming the number one online and on-property sportsbook

Betting platform and systems provider Kambi Group is preparing for its debut brick and mortar sportsbook launch within New Jersey, as the firm outlines plans to see a period of sustained growth on both sides of the Atlantic.

The organisation is to kick-start a series of US and Europe-based sports wagering launches over the next year, beginning with Atlantic City’s Resorts Casino DraftKings sportsbook, pencilled in for tomorrow (Tuesday 20 November).

Already establishing a commanding position within the Garden State’s online market, enjoying an approximate 60 per cent market share, Kambi is striving to build upon its existing land-based offerings, with on-property sportsbook operated in casinos within Mexico and Cambodia, as well in various sports betting parlours in Belgium.

Following its New Jersey online success Kambi stresses it is ready to replicate that with an added on-property focus, with more than 100 betting kiosks at the ready for US customers.

Regarding its Resorts Casino Hotel launch lurking on the horizon, the DraftKings sportsbook is to feature a dozen betting kiosks, five over-the-counter points of sale and customised digital signage.

This is to be quickly followed with a trio of launches within Pennsylvania, as Kambi makes its debut within the Keystone State with further on-property sportsbook installations.

Agreements are in place with Rush Street Interactive, part of the group which owns both the SugarHouse Casino and Rivers Casino in the state, which was recently followed up with a link-up alongside Parx Casino owner Greenwood Gaming and Entertainment.

Max Meltzer, chief commercial officer, explained: “We’re very excited about bringing our high-quality sportsbook to brick and mortar establishments in the US, where operators are recognising the excellence of our on-property product, both from a technology and player experience perspective.

“In recent years, Kambi has invested heavily in developing a land-based solution that is on par with our online Sportsbook and, as a result, we now have the most advanced product on the market, not just in the US, but globally.

“This is one of the key reasons why the likes of DraftKings, Rush Street Interactive and Parx Casino have chosen to offer our on-property product, and why we are quickly becoming the number one choice for online and on-property sportsbooks on both sides of the Atlantic.”