Gaming content developer Quickspin has inked a fresh agreement with First Look Games, as the firm strives to gain maximum exposure of its titles across online casino affiliate sites and the wide web in general.
Joining a lengthy and growing list of slot developers, including 1X2 Network, Leander Games and 2BY2 Gaming, the organisation is to gain direct access to a plethora of publishers via the First Look Games platform.
Under the terms of the partnership Quickspin will be able to share up-to-date, compliant information and assets for its games, as well as upload its entire portfolio to the firm’s library.
This will include game information sheets and marketing assets such as logos, images and videos, which can then be downloaded by affiliates, for each game on an individual basis or in bulk, and can be used to create high value content for their readers.
Furthermore, the company is also positioned to take advantage of First Look’s premium offering, allowing it to upload information and assets two weeks before launch, which can be accessed by a select group of affiliates who can gain a ‘first look’.
As a result of this, affiliates can create a series of content for their websites and marketing channels, which remain hidden until the game is officially released to operators, but can then be published instantly.
Tom Galanis, founder of First Look Games, said: “Quickspin is responsible for some of the most popular online slots games of all time, and we are thrilled they have chosen First Look Games to help market their content to even more players via affiliates.
“Publishers remain a key marketing channel for developers, and by using the First Look Games platform, Quickspin can connect directly with affiliates for the very first time.”
This follows a strengthening of its Maltese office, bringing aboard former XCaliber commercial director Thomas Rhys Jones to head up the company’s account management team.