Traffic Label aiming “to gain the trust of our affiliates” via IA link-up

UK-based marketing strategists Traffic Label has penned an agreement with Income Access, as it aims to optimise growth and acquisitions of it entity, and its six network brands.

Via the fresh agreement, SlotsAffiliates is to be provided with “dedicated affiliate management support,” via an integration with Income Access’ affiliate software platform.

Through this support, affiliates will receive guidance on how to optimise their use of the organisation’s platform, by monitoring programme performance and evaluating strategic insights, that have the potential to inform future marketing campaigns.

Tara Wilson, general manager at Income Access, part of the Paysafe Group, said: “Traffic Label has brought together an impressive collection of brands and product offerings, which Income Access is very proud to be associated with.

“We look forward to watching grow as they continue to provide affiliates with the opportunity to collaborate with a comprehensive network of brands.”

Launch in May of this year, SlotsAffiliates is the result of a partnership between Traffic Label and international white-label gaming software and services provider Nektan, uniting to create “a multi-brand network that included SpinSlots, Slotster and JackpotSlot”.

Adding the Nektan-powered brands of VIPBet, Royal Bets and Slots Jungle since launch, the firm strives to give players a diverse offering with a distinct focus, including larger jackpots and VIP programmes.

The organisation promises affiliates “a cutting-edge, slot-focused programme that leverages hundreds of game titles across its current collection of brands,” via series of partnership with a variety of developers, including Microgaming, NetEnt, Evolution and Nektan.

Oded Keinan, founder of Traffic Label, added: “Our primary focus was to gain the trust of our affiliates, while allowing them to use a familiar platform. Income Access was the obvious choice, and we believe this was the right one based on the support we received thus far.

“We have also decided to offer affiliates an unusual sign-up offer for three months so that they can maximise their return, while building a relationship with our affiliate managers.”