Hard Rock International has announced the donation of $250,000 to 50 grant recipients around the world, in partnership with its Hard Rock Heals Foundation.
Forming part of the brand’s commitment to improve the lives and resiliency of local communities, it marks the third consecutive year that the foundation is supporting community-run programs, done so through a number of grants “that provide greater opportunities for those who share Hard Rock’s passion for music”.
Funds provided by the Hard Rock Heals Foundation help to support programs aimed at Autism awareness, instrument donations, music education, elderly care and music therapy.
Overall, grants have been awarded to more than 100 locally-run, music-centric, health and wellness charities in markets where the company has a presence around the world, including the recently opened Hard Rock Cafe Music Room at Hospital La Paz in Madrid, Spain.
Kellie Brown, manager of global philanthropy for Hard Rock International, said of the charity pledge: “The Hard Rock Heals Foundation lives by a Love.Amplified. motto, so it’s only fitting this announcement comes with love in the air before Valentine’s Day.
“As part of our effort to improve lives through the power of music, our yearly grant program provides the opportunity for each Hard Rock team to nominate a charitable organization in their community.
“With properties in more than 75 countries, this process allows us to serve diverse, local communities through trusted partners that share our belief in the universal healing power of music.”
The 2019 international grant recipients include a diverse group of local organisations such as Gigi’s Playhouse, New York; Marty Wilson Jr. Art and Music Foundation, Atlantic City, New Jersey; National Foundation for Youth Music, London, England; Nordoff-Robbins, Glasgow, Scotland; The MusicianShip, Washington DC; Bombay Teen Challenge, Mumbai, India; Trirat Foundation, Pattaya, Thailand; Pacelli School for the Blind, Lagos, Nigeria; and Fundacion Camino, Santiago, Chile.
