BlueRibbon, the marketing platform that creates jackpot promotions for operators, has been awarded a supplier licence by the Malta Gaming Authority.

The green light from the MGA means Malta-licensed operators can now use BlueRibbon to create jackpot promotions to incentivise and reward players with non-bonus-based prizes.

The platform can be used with any game – across online casino, sports betting, bingo, poker and live dealer – so each wager gives the player a chance of winning a jackpot.

Operators can also leverage the platform’s data insights and powerful back office to build an engaging and rewarding experience for all player types.

Amir Askarov, co-founder and CEO of BlueRibbon, said: “We are thrilled to have been awarded a licence by the Malta Gaming Authority. This will allow us to offer our unique jackpot marketing proposition to Malta-licensed operators for the first time.

“It is also further proof that our platform and technology is fully compliant with the rules and requirements of one of the most established and respected regulators in the world.”

The BlueRibbon platform was last year licensed by the UK Gambling Commission.