EveryMatrix has thrown its support behind the relaunched Mybet brand, after revealing its back-end is now powered by the igaming software provider’s GamMatrix, the flexible and scalable gaming management platform.

Founded 21 years ago, MyBet relaunched this month after being purchased in December of last year by an investment group, following which an extensive reconstruction process was undertaken.

Now it’s set to see the relaunching of its operations across many European markets through a licensing partnership with Rhinoceros Group.

Tobias Carlsson, Rhinoceros Group CEO, explained: “We have a longstanding relationship with EveryMatrix, and both parties have helped the other to successfully compete in the marketplace.

“We are confident this great cooperation will continue also with Mybet. Mybet was one of the pioneers in the German sports betting field, and together with EveryMatrix and our other partners we will do everything in our power to revive that legacy and bring players the experience they desire and deserve.”

EveryMatrix provides Mybet with a fully managed platform which delivers player management, seamless wallet, CMS, in-depth customisable reporting, fraud detection and prevention tools.

GamMatrix on the other hand supports responsible gambling rules for multiple EU jurisdictions, reality checks, self-exclusion/time-out mechanism, various gambling limits (deposit, loss, wagering) and many more.

Furthermore, the company also provides payments processing via MoneyMatrix, a licenced and regulated financial institution which gives access to over 150+ payment solutions.

Stian Hornsletten, Co-founder of EveryMatrix and CasinoEngine CEO, commented: “We already have a strong partnership with Rhinoceros Group, and we gladly stepped up to the challenge of helping Mybet create such detailed integration.

“Mybet is a powerful brand with high notoriety, and we are pleased to provide our technology for their renewed journey.

“The new integration is a solid proof of GamMatrix and CasinoEngine’s high-availability, scalability and performance.”

Mybet’s sports betting operations are powered by sportsbook provider Kambi, which is now integrated with EveryMatrix’s back-end platform to drive further growth.