Online and mobile casino content provider iSoftBet has penned a new deal alongside Jinni Lotto, lauded as a “major expansion in [the] new lottery operator’s casino offering”.

As a result of the deal the company is to see its full portfolio and game aggregation platform content go live with the lottery operator, forming a part of its new online casino entity.

Jinni Lotto customers are to gain access to iSoftBet’s content from a large selection of igaming providers, including Evolution Gaming, Red Rake, Pragmatic Play, Booming Games and Elk Studios.

Liroy Tisona, founder at Jinni Lotto, said of the new deal: “We’re ecstatic about our partnership with iSoftBet, as the recent integration to their gaming software will allow us to offer our players more quality content.

“While both companies take pride in keeping the customer’s experience a top priority, we bring a fresh approach to the online gaming industry, as our day-to-day management of the business is entirely customer-centric.

“Our team carries years of industry experience, and is very focused on delivering a product that is cutting edge and gives customers the ultimate gaming experience.

“Once again, we are extremely pleased to sign with an industry leader such as iSoftBet, and looking forward to a long and fruitful relationship.”

The new lottery operator, that gained an Isle of Man licence in late 2018, will also be able to utilise iSoftBet’s selection of advanced marketing tools, such as its latest real-time gamification innovation ‘in-game’.

This allows operators to use a series of customer engagement features, designed to enhance the player experience and significantly boost retention rates, including jackpots, leaderboards based on achievements or points, or rewards in the form of cash bonuses or free rounds, symbol-based promotion.

Michael Probert, chief commercial officer at iSoftBet, added: “Jinno Lotto has an excellent proprietary platform, operates in a number of exciting markets and shares our philosophy of developing the best customer experience possible with a firm focus on mobile.

“They are committed to expanding their casino offering to offer the best games to their players, and we’re delighted to sign this agreement with them.”