Knowledge, understanding and connectivity is crucial to establishing a prominent position in a newly regulated market such as the US according to IGT PlayDigital’s vice president of sports betting, Charles Cohen.

At the Betting on Sports America event, which took place at the Meadowlands Exposition Center in New Jersey, Cohen explained that IGT’s expertise in running businesses across the UK, Europe and Latin America, has helped the company create a global network of connections, which came in useful when expanding in the US.

He explained: “When we made the decision about five years ago to move the platform, and do an addition for the US, we began investing in that – it was a significant investment. We were able to bring our asset, which is our technology, but also our experience, our knowledge and our resources.

“The best thing about it was that when we came across to the US market, we also had the one thing which turned out to be the most important thing of all – which is this deep knowledge and understanding of US land-based casino and lotteries and how it works.

“These are things that are not technology capabilities or assets – it’s wisdom. Everybody has this unbelievably deep well of knowledge and experience and connectivity and that has been the best thing for us.”