US-based B2B technology igaming provider GAN and its online casino brand Coolbet has reached double digits with the number of countries it operates in.

Casino content developer Betsoft Gaming has announced a further global expansion of its services, as it aims to make huge steps into Mexico via online casino and betting portal Caliente.

As part of the deal is to take aboard the entire Betsoft gaming portfolio, including its Slots3 series, with an agreement also in place to provide a framework for the integration of further titles into the Mexican firm’s library in due course.

Francesca Raniolo, sales executive for Betsoft, commented: “We are thrilled to have partnered with Mexico’s largest online casino. With our portfolio of high-quality, casino games, we are ready to support Caliente’s status as Mexico’s biggest and best-known operator.

“We look forward to help grow Caliente’s player community even further with the addition of unique new content.”

Caliente, lauded as the “largest, best performing and most popular online operator” in the country, has recruited the Betsoft content in an effort to further drive its “entertainment experiences to real gaming enthusiasts”.

“We have recognised Betsoft as a leading slots games provider for a long time, and our team is passionate about making their games available to our players,” added Nimrod Dvir, head of gaming at Caliente.

“Our goal is to offer world-class entertainment to Mexican players, which means securing partnerships with world-class providers who have a similar scale and vision to

“We see our partnership with Betsoft as one of the keys to securing our place at the forefront of the market in the future.”

Last month, in collaboration Euro Games Technology, Caliente launched its first gambling lounge in Latin America, cementing its position in the Mexican market.

Located in its Hipódromo de Agua Caliente Casino in Tijuana, Mexico, the lounge will offer 33 slot cabinets and multiplayer terminals supplied by EGT, including the super premier model, the P-27/27 st slim and P-24/24 up slot cabinets.