Scientific Games has renewed its ongoing contract alongside Fremantle, which is to see three of its game show brands be utilised in lottery games until 2022.
As a result, the US gaming technology organisation is to continue creating titles for lotteries across the US and Canada, featuring The Price is Right, Family Feud and Press Your Luck.
“Fremantle’s game shows and the lottery are the perfect match with Scientific Games. We cannot wait to see more exciting lottery games created around these three iconic game shows,” said Rick Glankler, president of commercial operations for Fremantle.
During its partnership alongside the producer and distributor of a variety of television shows, Scientific Games has created and launched in excess of 100 different games featuring each of the three brands.
Furthermore, in 2009 the company also turned out a multi-state linked game themed to The Price is Right that saw participation from sixteen US lotteries.
Holding events across Las Vegas, lottery winners were afforded the opportunity to play live on stage for cash and prizes, as well as being selected to spin the iconic ‘big wheel’ with the chance to win up to $1m.
Kyle Rogers, executive VP of lottery licensing for Scientific Games, added: “Our innovation teams are already at work creating new lottery games themed to these three Fremantle hit TV game shows.
“Our goal is to offer the best portfolio of entertaining licensed properties to lotteries around the world and their players.”
The agreement, that would see potential sportsbook launches at a number of properties, has received a favourable determination from the National Indian Gaming Commission, amid further updates within the state.