Asian online betting brand LoveBet has expanded its sports sponsorship portfolio, after entering into a new alignment alongside Burnley Football Club.

The company, which sees slots and live dealer titles accompany sports wagering on its offering, will see its branding appear on all of the Burnley FC adult home and away shirts for three years, commencing in the 2019/20 Premier League season.

Edward Li, senior director from LoveBet, said of the new agreement: “We are thrilled to announce our first English Premier League shirt partnership with Burnley Football Club.

“The growing presence of the club in Asia and worldwide will help us further promote our brand. We’re already planning a lot of activities for the fans and our users and are looking forward to the partnership in the coming three years.”

Current official Asian betting partner of French Ligue 1 champions Paris St Germain, LoveBet is to be featured on the front and the sleeves of all adult home and away shirts, however junior shirts are to remain blank.

Anthony Fairclough, commercial director at Burnley Football Club, added: “We are delighted to welcome LoveBet, who we believe will be the ideal partner for the club.

“Together, we will reach and engage with our ever-increasing global audience, in particular in the Asian market.”

Next season will be Burnley’s fourth consecutive season in English football’s top division, following the side’s 15th place finish last season.

Premier League stability led the club to being ranked as the 32rd-most valuable brand in football by Brand Finance earlier in the year, with the club’s valuation aided by a seventh placed finish and Europa League qualification in 2017.

Through the new agreement that has seen LoveBet drafted in as new shirt sponsor, the Turf Moor based Clarets are striving to boost presence across the Asian continent.