PartnerMatrix has joined forces with the Good Game Limited‘s online casino comparison site Bojoko, which has seen in excess of 320 operators and providers sign up since launching three years ago.
In a media release both parties stressed that the link-up “marks the first time an online affiliate platform provider has directly partnered with a casino affiliate,” which is to see news break of a new casino to launch and subsequently list the entity on the publisher’s website.
The deal covers online casinos that launch on the EveryMatrix fully managed casino platform, as well as the operators that use the provider’s PartnerMatrix affiliate management solution.
Levon Nikoghosyan, CEO of PartnerMatrix, explained: “PartnerMatrix has considerable expertise in optimising the affiliate channel, and leverages its market-leading platform to help online casino operators launch and manage successful affiliate programmes.
“We place our clients at the heart of everything that we do, so it is not just about offering the platform, but also maintaining a high-quality service and seeking ways to improve their business output and increase revenues.
“The partnership with Bojoko.com is a consequence of our continuous endeavour to partner with trusted industry providers to help our clients grow their business and discover more opportunities.”
Bojoko emphasises an overall ambition to become positioned as the Trip Advisor of the online casino affiliate world, through allowing operators and game providers to upload their profiles and subsequently enabling players to rate and review them.
Joonas Karhu, chief business officer at Bojoko.com, added: “We are committed to securing partnerships that allow us to provide our users with the most up to date and relevant information about the thriving online casino sector.
“This deal means that our readers can be the first to read about, as well as rate and review, the latest online casinos powered by the innovative supplier.
“From our internal data we can see that the EveryMatrix online casinos listed on Bojoko are among the most popular amongst our readers, and I am certain that any new brands that they launch will be just as successful.”